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The Playa de Muro offers you an ideal climate, typical of the island of Mallorca, a privileged geographical setting on the island and exquisite cultural and leisure activities; just the right ingredients to guarantee an unbeatable stay, whether on holiday or business or just to indulge in your favourite sports.
Both the S´Albufera Natural Park and the rich cultural offering of the town of Muro are highlighted in the corresponding articles that you will find in this magazine.


The strategic geographic situation of Mallorca in the Mediterranean is well known, as is its characteristic vegetation and the mountain range known as “Sierra de Tramuntana”, but the Playa de Muro enjoys a strategic location in the north of the island that endows it with on the one hand an ideal microclimate with warm winters and cool summers between 15º and 30º during the whole year, while at the same time the connections by road and the nearby railway station enables rapid access from any point in Mallorca, but without the inconvenience of traffic congestion.


As regards leisure activities, besides our select hotels, we should mention the 6 Balnearios- modern beach bar restaurants with public toilet facilities that are distributed strategically along the beach, in which you can find, apart from a wide range of gastronomic delights for any time of day, toilets for the disabled, showers, public telephones and a first aid kit, etc… not to mention the excellent views from the terraces just to relax and enjoy yourself. Alongside the services offered by these Balnearios, you can find the Playa de Muro Restaurant, in which you can enjoy an unbeatable panorama while trying the excellent cuisine from the live lobster tanks on the premises, fresh fish and the superb grill.
Forming party of the leisure activities on offer is the recently opened Sailing school with specialized monitors and all the facilities needed to enjoy all he water sports you want.


To guarantee your safety the whole beach is monitored by trained lifeguards, flags which tell you the state of the sea, as well as all the equipment needed for safety on the beach and at sea (emergency telephones, jet skis, informative notice boards, etc.).
And should it become necessary, we have two health centres right on the Playa Muro: a General Hospital, recently built with the most modern up to date facilities to treat most cases (whether emergencies or not), with 72 hospital beds, Intensive Care Unit (ICU), surgical theatres, rehabilitation… as well as a complete health centre located in the Town Hall building.
The Town Hall building, located in the town centre is where both the Guardia Civil and the Local Police are based and both forces have regular patrols to ensure safety at all times.


In the very same Town Hall building, you can find the Post Office, where you can buy stamps, postcards, sent letters, and cards to your friends at home, and we are sure they’ll be green with envy!
In the same building, there are professional staffs who will be pleased to deal with any queries you may have on tourist matters related to our area or Mallorca in general.


There are various means of transport available including:
• By road: a regular coach service, with a frequency of 5 min. which will take you to any part of the island; vehicle hire, all along the beach you can find numerous Rent a Car offices with a wide range of quality vehicles, cars, motor- bike, bicycles…
• By sea: from the piers installed on the Playa de Muro there are departures by numerous vessels called “golondrinas”, which offer you the chance to get to know and enjoy our rich coastline and even visit nearby islands.


The surroundings of the Plaça Comte d´Empúries are the ideal place to take a stroll and visit the Muro market. Look at the flowers and vegetables on sale on Sundays and tae in the wealth of captivating aromas.
Every Saturday in summer there is a market on Playa de Muro, to be precise in Av. S´Albufera, between the streets Romaní and Rodríguez de la Fuente. Apart from fresh fruit and vegetables you can find leather goods and handicrafts, etc.
Open to all influences and peoples, the north of Mallorca is a land with a rich cultural heritage and which keeps up many popular festivals and traditions. The festivals take place all along the cycle of the year with traditional activities full of life and popular participation.
In the middle of January (16th and 17th) the festival of Saint Antoni Abad is held in Muro, and the whole town is full of bonfires and dancing devils and you can witness the most brilliant and traditional ceremonies of animal blessings in Mallorca.
On Easter Monday the “Pancaritat a l´Oratori de Sant Vicenç” is celebrated, when everyone is invited to eat typical “panades”- small lamb pies- along with the rest of the town in wonderful surroundings.
The first Sunday after Easter, the “Fira de Sant Francesc” is held in Muro and the whole town is transformed into an enormous market full of music.
Sant Joan Baptista- John the Baptist’s Day- (24th June) is the patron saint of the town of Muro, and for a couple of days all kinds of cultural and sports activities take place, of which we should like to mention the much renowned bullfight.
On 25th July we celebrate the festival of Sant Jaume- Saint Jame´s day-, along with other towns on the north coast.
Finally yet importantly, the “Fira de Tardor” or autumn festival, which is celebrated in the romantic season of the same name, one Sunday in November after the “Dijous Bo”- annual agricultural fair, held on Thursday- festival in Inca.
As they say, a picture is worth a thousand words, and so we have selected a small sample of photographs as an example of what we can offer in the Playa de Muro.


The reserve is made up of 1,708 hectares of meadow (wetlands), marshes and dunes, and is highly valued for its birdlife and scenery. It is protected by two international conservation declarations: Area of Special Protection for Birds and an expanse of special international importance according to the Ramsar Agreement.
It is an almost mythical natural area: birds, game, water, bridges, canals… a completely enthralling and enticing world, which have long been a source of richness and a place of leisure.
S´Albufera is an ancient lake whose origins go back some 18 million years, separated from the sea by a line of dunes, and which has filled up with sediment over the centuries. Its water is the basis of its biological richness, and the fact that the greater part of the reserve is flooded allows a continual growth of vegetation. The many species of plants give food and shelter to a host of animals, which in turn provide food for many more. Because of this abundance of water, there is a very great diversity of living organisms, with S´Albufera being the complex of ecosystems with the greatest biodiversity in the whole of the Balearic Islands.
The visually dominant vegetation is made up of reeds, Great Fen sedge and bulrushes, giant grasses that live in flooded freshwater areas; not for getting Grey Club- rushes and salicornia where the water is more brackish, together with white poplars, elms and tamarinds. However, the rarest and most beautiful of the plants is the marsh orchid. We should not forget the 66 existing species of fungi, one of which, Psatyrella Halofila, is new to science and was only discovered in 1992.
Of particular note in S´Albufera´s fauna is its rich variety of fish- 29 species, the most important being eels and mullets. Frogs are the dominant amphibian and the most common reptiles are the water snake and the leprous turtle. The most widely found mammals are rodents and bats- 8 species, with important rarities like the wood bat.
Nevertheless, a great part of S´Albufera´s ecological richness is due to its ornithological interest. Birds, able to travel easily between wetlands that are hundreds or thousands of kilometres apart, find food and shelter among its lagoons and reed beds. S´Albufera alone accounts for more than two thirds of all the species of the Balearic Islands, i.e. some 230 different species either are present, as migrants or winter residents. Mallard ducks and nightingales are found in abundance throughout the area, as are coots and moorhen in the canals. Also frequently seen are little grebe, water rail and European marsh harriers. Noteworthy among those birds that visit but do not nest are the fish eagle, the common kestrel and the falcon.
The Reserve´s opening hours are from 9.00 a.m. to 7.00 p.m. from April 1st to September 30th, and from 9.00 a.m. to 5.00 p.m. from October 1st to March 30th. A free visitor´s permit is required, which can be obtained at the reception centre. Access to the Reserve is by way of the Pont dels Anglesos, located on the Port d´Alcúdia- Artà Road, in the centre of Playa de Muro.



We not only have the best beach in Majorca and most renowned quality hotels, but we are also situated in the perfect surroundings for sports such as golf, cycling, sailing, trekking, fishing, beech volleyball, diving, and, naturally, keeping fit in the hotels marvellously equipped gyms.
If you want to enjoy a day´s golf, there are several internationally renowned golf courses near the hotel, offering different discounts, depending on the establishment.
The situation and geographical surroundings of Playa de Muro are ideal for cycling. Nearly all our hotels have special facilities for bicycles and offer additional services such as picnic baskets, isotonic drinks, etc.
You may enjoy our privileged beach to relax and have a quiet swim, but the climate is also perfect for water sports, such as water skiing, surfing, windsurf, at the Sailing Club in the middle of the beach, in addition to diving, catamaran sailing or fishing.
Moreover, our excellent location offers trekking through the S´ Albufera National Park, located at Playa de Muro itself, or on any of the twenty walking routes in the area.
For these and many other reasons, we invite you to relax and get into shape, playing the sport of your choice, at Playa de Muro.



Muro is one of the oldest Mallorcan townships. It was declared a town in the year 1300 by the first monarch of the kingdom: James II. It boasts of the title of a loyal town bestowed by the Emperor Charles V of Germany and I.
Muro is set on a hill, 100 metres above sea level in the NE part of the island. Regarding its situation it enjoys a privileged position dominating the fertile farming valley of “Marjals”, the bay of Alcudia and the large lake of “S´Albufera”. Protected by the northern mountain range, the town is sheltered from the strong winds and the frost avoiding floods by its raised position.
As well as the beautiful natural scenery that surrounds the town Muro is rich artistic- architectural examples, a cultural heritage being a constant reminder of the first most noble town inhabitants, worth special mention are the Parish Church (1570), The Saint Anne Convent (1560) and the Cloister of the same XVII century, “L´Esglesieta de la Sang” (XV century) the old county district, like the other buildings and façades all are silent witnesses of a splendid and wealthy past.
From the present century, also of interest are: the original bullring “La Monumental” (1910), the Ethnology Museum installed in 1965 in the old Alomar House (1670), the Public School (1929) and the Municipal Building (1948).
On the boundary limits, Muro has fertile agricultural land with plenty of water for irrigation and an extensive line of pine trees edging the magnificent white sandy beach, 7 kilometres long, mingling with the S´Albufera Natural Park.
Almost 6.000 of the population in Muro dedicate their activities to the hotel business, construction and auxiliary industries. Forty years ago farming was practically the only occupation, now today very diminished and selective.
The most important fairs and festal days that are traditionally celebrated in Muro are: Sant Antoni (17/1), Romería de Sant Vicencs (Easter Monday) Sant Francesc (first Sunday after Easter), Sant Joan (24/6), Sant Jaume (25/7) and Sa Fira (second Sunday in November). In addition, every Sunday morning there is a market for fruit, vegetables and other essential farm products.
The people from Muro are friendly, open and kind to their visitors and they take pride in greeting them, being attentive and introducing them to the numerous places, monuments and local products, all of which everyone who visit us may enjoy, and who are always welcome to our town.

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